altraverse

Analog and digital transmedia manga worlds

Throughout its years, manga has established itself as one of the strongest growing segments of the German book market and proven to motivate children as well as teenagers to fall in love with reading. While in Japan manga characters have become part of everyday culture and are readily available as merchandise in various shape and forms, in Europe the legal accessibility to this product world has been mainly limited to books and animated cartoons. altraverse wants to change this situation and open the doors to the world of manga for new product categories and target groups. Books and digitally told stories in the center of 360-degree experience realms that proof how amazing reading still is.